How many online reviews are you getting per month? 2? 10? 50? But how many customers have you had through your doors in a month? Yonder’s research shows that ~1% of customers leave a review of their experience online unprompted. This metric does vary slightly based on industry and location, but it’s fair to say only a small proportion of your customers will leave you a review off their own back.

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That doesn’t mean only 1% liked your service enough to spend time sharing a review, rather, 1% are in the habit of posting reviews online and they either loved or disliked their experience enough to spend their time doing so. When was the last time, if at all, that you shared a review online? The vast majority of people prefer not to post publicly, but when asked directly they’re more than happy to provide feedback. In fact, Yonder’s experience finds on average between 40% and 50% of customers sent one of Yonder’s intelligent and simple email surveys, will respond.

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Suddenly, that’s a massive increase in the amount of feedback you’ve received, potentially up to 40x more feedback than you would have received by just relying on them to post on online review sites. That’s a lot of data that can be used to help improve your business!

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Get more online reviews

Once you’ve got the attention of the customers providing direct feedback, if you provide a link for them to share their review (along with a copy button so they don’t have to re-type their awesome feedback), then you can expect 10% of respondents to post on an online review site. Many Yonder customers doing this have seen a bump in monthly online reviews by 5x!