How to Create a Chatbot That Embodies Your Brand

Your website is often the first place guests interact with your brand—and your chatbot is likely the first “person” they’ll meet. That’s why it’s worth taking a few extra minutes to personalize your chatbot's icon, name, and greeting. A thoughtful setup helps your bot feel less like a generic tool and more like a natural extension of your guest experience.

‍

Here’s how to make your Yonder chatbot feel welcoming, on-brand, and uniquely you. When you're ready, just follow these instructions to personalise your chatbot!

‍

1. Choosing the Right Chatbot Icon: Reflect Your Vibe

Your chatbot icon is the first visual cue that tells visitors: “We’re here to help.”

Here are a few ideas based on your business personality:

• 🌿 Nature-based or eco tours: Consider a leaf, compass, mountain, or even a soft-toned speech bubble.
  
  
• 🚴 Cycling or adventure operators: Try a helmet, bike wheel, or playful icon that reflects movement.
  
  
• 🏖️ Relaxation or resort-style experiences: A palm tree, wave, or chat icon with soft curves and calming colors works well.
  
  
• 🧑‍✈️ Historic or cultural tours: You might choose a vintage-style avatar, a map pin, or a monocle for a touch of charm.
  
  

Pro tip: Keep it simple, high-contrast, and easily recognizable even on mobile.

‍

2. Naming Your Chatbot: Friendly, Not Robotic

Your chatbot doesn’t need to sound like a machine. Give it a name that fits your brand voice—whether it’s casual, playful, elegant, or earthy.

Here are a few directions you can take:

• Human names (for a warm, friendly tone):
  Sophie, Mateo, Ava, Kai
  
  
• Experience-themed names (for something clever and contextual):
  TrailBot, RideBuddy, Porter, Captain Chat
  
  
• Local flavor (for a sense of place):
  Use a common name or word from your region or language—Tane in New Zealand, Bella in Italy, or Maple in Canada.
  
  
• Mascot-inspired (if you already have a brand character):
  Align your bot with your existing mascot or visual identity.
  
  

Just remember: The goal is to support, not confuse—so choose something clear, short, and friendly.

‍

3. Crafting a Custom Greeting: Set the Tone

The chatbot’s first message is your virtual “hello.” It should be warm, on-brand, and helpful—without sounding like a script.

Great greetings usually include:
✅ A friendly welcome
✅ What the bot can help with
✅ An invitation to ask a question

Examples by brand tone:

• Casual:
  “Hey there! 👋 I’m Kai—here to help you plan your perfect adventure. Got questions? Fire away!”
  
  
• Premium/Concierge-style:
  “Welcome to Evergreen Escapes. I’m Ava, your digital guide. How can I assist with your travel plans today?”
  
  
• Fun and quirky:
  “Hola! I’m RideBot 🚴‍♂️—your two-wheeled trip planner. Ready to roll?”
  
  
• Professional and direct:
  “Thanks for visiting Summit Tours. I’m here to help you with bookings, availability, or any questions you have.”
  
  

What Are Yonder's Special Instructions?

‍

With Special Instructions, you can customize the tone, style, and personality of your chatbot's responses! Whether you want a friendly, casual voice or a professional, concise tone, you’re in control.

You can also add helpful context about your business—like what services you offer or how you prefer to answer certain questions—to guide how your chatbot responds. This is a great way to align your chatbot’s answers with how your team would respond in real conversations.

This Yonder feature gives you more flexibility and consistency so your chatbot becomes a natural extension of your brand. Our team can configure this for you any time!

Final Thoughts: Keep It You

Customizing your chatbot is a small detail with a big impact. When guests feel like they’re chatting with your team—not just a tool—they’re more likely to trust the experience, engage with confidence, and ultimately convert into happy customers.

With Yonder, you can easily adjust your chatbot’s icon, name, and greeting at any time—so don’t be afraid to test, iterate, and evolve as your brand grows!

‍

Need help setting it up? Our team’s happy to guide you—just drop us a message or check out the Yonder dashboard tutorials.

‍