How to create a customer feedback survey that doesn’t suck

Filling out a customer feedback survey for a business can be a chore. But it doesn’t have to be.
Chelsea Sait
June 23, 2021

You know those surveys that you get from businesses that have WAY too many questions and end up taking an hour to complete even though they said it would take 5-10 minutes of your time? Don’t be that business. Completing a customer feedback survey for a business can be a bit of a chore. But it doesn’t have to be.  

Minimise the number of questions you ask

Giving direct feedback to a company should be painless and easy for a customer. Nobody wants to spend time answering loads of questions about your business. Keep it short and sweet, ask fewer, but stronger questions that will provide you with the information you need for better business decisions.

Make it look fun

Sometimes, looks are everything. Asking for feedback is another touchpoint with customers you want to be your best. Make sure your survey is visually appealing and is a good representation of your business's brand. Trust us, it matters. Making the survey look nice shows you genuinely care about the survey and your customers and also indicates how much pride you have in your business. Think about it, if you received a plain old boring survey in your inbox, would you feel enthusiastic about completing it? Customers are more likely to interact with a survey that looks fun.

Make it sound like it was written by a human - because it was. Nobody wants to feel like they’re sharing their thoughts with a robot. Humanising your survey and showcasing your businesses personality will make it more engaging. Personalising it wherever possible is also a win.

Make it mobile-friendly

Make sure your survey works on mobile platforms, as these will be the devices of choice for some of your customers. When asking a multi-choice question, don’t make a long list of choices as that means lots of scrolling on mobile.

Connect your booking system data

Connect your survey to your booking system and save your customers time by not asking them questions for information you already know. No need for guessing who responded to feedback, know exactly which booking it was and all relevant details.

Ready to create the best customer feedback survey ever? Give Yonder a go by signing up for a free 14-day trial. With us, you’ll never create a customer feedback survey that sucks.

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