Making the most of the Trans-Tasman Bubble

Some tips on how to communicate to Covid wary travellers
Letitia Stevenson
May 26, 2021

It's super exciting that Australian & New Zealand tourists are allowed to travel freely between both countries. Tourism operators needed this to start and after more than 12 long months it has finally happened.

As an operator, you need to be constantly thinking about the future and how this bubble can help your business to survive and thrive moving forward. There are a number of opportunities that this bubble provides your business with, make sure you are taking advantage of them and planning for the future.

Communicate with your customers what your COVID-19 protocols are

It was mentioned numerous times how important it is to proactively and clearly communicate what your COVID-19 protocols are and how you’re keeping your customers safe and well. From contactless sign-in to social distancing, cleaning and cancellation, make sure you let them know what they can expect when visiting your premises and using your services.

Yonder website messages allow you to quickly set up and edit short sharp messages for your customers on the web page of your choice. You can use the messages to highlight that you have contactless sign-in, or you may want to link them to a full page of information about your COVID-19 protocols.

Website messages can be set up in minutes and can be set to turn off automatically after a certain period, meaning if there is a positive test once the bubble opens you can communicate what you are doing immediately.

Yonder live chat means that when people are in the booking stage they can quickly ask you any questions they may have about your COVID-19 protocols. By putting their mind at ease they can go ahead and book with you. The Yonder AI chatbot has also been trained to answer COVID-19 related questions, so all you need to do is pop in the response you want to give to your customers and it will save you time by answering the questions for you.

Give people a reason to trust you

Social proof is the best way to prove to travellers that they can trust you. Reviews are a way to show that you are up and running and providing an experience that people can trust in this new “normal”.

Promote people to review you on the review site of your choice using Yonder's super-simple automatic customer survey that asks every person who loves your experience to review you. This increases your number of online reviews, helping you with your SEO and social proof. The relationship with your booking system means that it's all done automatically so no staff time is wasted exporting and then sending surveys.

Use your social proof on your website by installing, in minutes, the Yonder review icon. This will automatically display up-to-date direct and Google reviews on your website. Having recent reviews will give people the added confidence that you are open and operating in this new environment.

Listen to your customers as their expectations may have changed

The only data available for travel trends between New Zealand and Australia is from 2019. Things have drastically changed since that time and you need to make sure that you are listening and adapting to your customers in real-time.

By setting up Yonder's customer survey you can automatically send every person who has booked with you a quick survey to find out what the market is saying about you. Use this information to make changes to your processes or product to ensure your business will thrive and survive the next 12 months.

Yonder has been designed for Tourism businesses like yours to increase direct bookings, get more customer feedback, increase 5-star reviews and manage all your customer data in one place. It is super simple to use and only takes a few minutes to set up.

To try out the features mentioned above, start a 14-day free trial now.

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