They build trust, improve your online visibility, and directly influence whether potential customers choose you over competitors. But if you’re like many small or seasonal businesses, getting customers to actually leave those reviews can feel like pulling teeth.
That was exactly the situation Easyhike - a New Zealand-based hiking logistics company - found themselves in before they started using Yonder to collect feedback.
They had great customer satisfaction but only a trickle of Google Reviews coming through. Once they automated their feedback and review requests, that changed dramatically. Easyhike saw a 5× increase in monthly Google Reviews, while also discovering they had a perfect Net Promoter Score (NPS).
So how did they do it - and how can you replicate their results?
Here are proven, practical strategies to help your business multiply its Google Reviews without being pushy or time-consuming.
Most happy customers intend to leave a review but never do. Why? Because it’s inconvenient.
They have to open Google, search for your business, click through, and then find where to write the review. Every extra step is a chance for them to abandon the process.
Easyhike’s breakthrough came when they removed that friction. By using Yonder’s automated feedback flow, every customer received a short, friendly message after their trip with a direct link to leave a Google Review — no extra searching or logging in required.
When leaving a review feels effortless, participation skyrockets.
Timing can make or break your review request. Ask too early, and the experience hasn’t fully sunk in; too late, and the excitement has faded.
Easyhike nailed the timing by triggering requests automatically right after customers completed their trips, when they were still buzzing from the experience of hiking in New Zealand’s stunning landscapes. That emotional high translated into glowing, authentic reviews.
Automation ensures consistency and removes the burden from your team... which is exactly what helped Easyhike go from the occasional review to a steady stream.
Customers can tell when a review request feels robotic. A simple tweak in tone, making it conversational and appreciative, can drastically increase response rates.
Here’s a quick comparison:
❌ "Please leave us a review on Google."
✅ "We hope you loved your hiking adventure! Your feedback helps other travelers find us — would you mind sharing your experience on Google? It only takes a minute."
Notice the difference? The second message feels human, not transactional.
Easyhike’s messages were warm, short, and personal — written in their authentic tone. They didn’t beg for reviews; they simply reminded customers how valuable their voices were to other hikers planning their trips.
Not every customer is ready to leave a public review - and that’s okay. The trick is to use feedback as a natural bridge.
Yonder’s system helped Easyhike by first collecting customer feedback via NPS surveys. If a customer rated their experience highly (say 9 or 10), they were automatically prompted to share that feedback on Google.
If someone gave a lower score, Easyhike could follow up privately to resolve the issue.
This two-step approach meant:
It’s a win-win for both reputation and customer satisfaction.
Even with great timing and messaging, some customers will forget to leave a review. That’s where a gentle reminder can double your results.
Easyhike’s system automatically followed up after a few days if someone hadn’t responded, but it didn’t nag. The follow-up was short, friendly, and framed as appreciation rather than obligation.
"Hey [Name], just checking in — if you haven’t had a chance to share your experience yet, we’d really appreciate it! It helps small businesses like ours grow. Here’s the link again: [Google Review Link]"
Reminders like this can increase response rates by up to 50%, especially when timed 3–5 days after the first message.
Getting reviews is just the start, what you do with them matters. When you reply to reviews (especially on Google), you:
Easyhike made a habit of responding to every review, whether it was a glowing 5-star message or constructive feedback. This visible gratitude strengthens relationships and encourages repeat business.
Yonder makes it easy to reply to reviews with AI-crafted review replies, written in your brand voice and ready to send at a moment's notice.
Bonus tip: Highlight standout reviews on your website or social media using Yonder's Showcase widget. Customers love seeing their words featured — and it motivates others to leave their own.
The biggest mindset shift Easyhike embraced was treating reviews not as a nice-to-have, but as a growth system.
Their new review volume didn’t just look good — it created tangible results:
Each review became both marketing and learning material.
The result? A self-sustaining loop where happy customers attracted new ones -who, in turn, left more reviews.
It’s the result of smart systems and customer-first thinking. By combining Yonder's AI with authentic communication, they went from one or two reviews a month to a steady flow of dozens, all while deepening their customer relationships.
If you want to boost your visibility, reputation, and trust online, start by making it effortless for your happiest customers to share their stories. Because when you make leaving a review easy — and meaningful — the results will speak for themselves.
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